Marketing is personal. At its best, it gives your customers a reason to connect with your brand on a human level through storytelling. The most memorable marketing feels visceral, original, and emotional.

When I've explained how Blaze Autopilot—the first fully autonomous AI marketer—works, I often get follow-up questions about how an agent that requires almost no intervention could possibly create a human connection between you and your customers.

It's a fair question. When you hear the hands-off promise that Autopilot makes, you might wonder how it could deliver powerful, engaging, effective storytelling on your behalf.

My first answer is that because consistency alone often drives successful marketing, Autopilot will grow your business even if you never once log in again after onboarding. But if you're interested in engaging just a bit to teach Autopilot who you are and why your business is special, Autopilot will become the most effective amplifier for your original, unique marketing that's ever existed.

The floor for what's possible rises for everyone. But the ceiling gets blown to bits for anyone willing to put in the tiniest bit of work.

That reality drives our entire Autopilot product strategy. We're designing new, exciting ways for you to inject your personality into Autopilot as easily as possible while the unglamorous logistics of drafting and posting content get automated away.

If we're successful, Autopilot won't just produce great marketing that sounds like you. It'll learn your taste, personality, and preferences better than you could even describe them yourself. And it'll weave that understanding into every design, blog post, and email newsletter so that more of your customers get to know you and your brand.

It'll feel as if you're shouting your authentic self from the mountaintops—just without the grueling hike and next-day hoarseness you'd expect.

Here's how Autopilot is making it easier than ever to get your message out there, build a business on the internet, and scale your creativity to new heights.

Autopilot Is Your Creative Afterburner

To explain how the personal computer would give people new capacity to think and do things, Steve Jobs once described the early Mac as a "bicycle for your mind."

Autopilot is doing something similar today—it's a rocket booster for your originality and creativity. Before Autopilot, you had to spend years learning how to be a great marketer, figuring out what makes you unique, and studying what worked for other brands to be successful yourself.

Now, with just a few minutes of your time and a couple words of feedback, Blaze Autopilot can create video, images, copy, and fully designed posts that feel like a collaboration between your truest self and the world's most talented copywriters and visual designers.

Scaling your own creativity is hard. You have to have an uncommon awareness of your own taste. And even if you do, that's only enough to make great art that feels like you. But marketing has to do more than art: it has to convert viewers into leads, prospects, or followers. This is where the science comes in: there's an entire industry dedicated to researching and refining how to capture people's attention.

Blaze Autopilot is the first tool that lets you combine who you are—your original story—with data on what converts from hundreds of thousands of businesses around the world. It makes it possible for you to scale not just great art through your own creativity, but truly authentic marketing that creates durable community around your brand.

Solving the Friction of Learning You

Blaze has been learning what you like or don't like for years by analyzing what content you upvote or downvote. But we knew that to make Autopilot work at scale, with dozens of posts created weekly, we had to make it infinitely easier for you to teach Blaze what makes you you.

Because Autopilot automatically generates every single design, post, and newsletter for you week after week, all you need to do is edit, tweak, and upvote or downvote. For the first time, Autopilot uses the changes you make over time to learn what your taste is, what you feel best reflects your brand, and how it all comes together to represent you.

This is a huge leap forward in our ability to create a rich profile of your style and taste. Blaze 1.0 aggregated your upvotes and downvotes to inform quality benchmarks systemwide, but Autopilot goes much further.

• Autopilot analyzes your edits to the content itself, so every color change, layout tweak, or copy adjustment automatically informs future content creation

• Every design and post features easy chat and preview, where you can tell us what you like or don't like without making edits yourself

• We're building a batch change feature where you can make similar changes to an entire group of posts at once

• We also plan to incorporate a mood board feature where you can share emails, blog posts, or videos you love, and we'll learn from those styles to inform your content

These features are just scratching the surface of how we're building new, easy ways to bring yourself into Autopilot just a few minutes at a time.

Creativity shouldn't be a burden—something you have to dread or set aside hours for. Putting who you are into your marketing should be as easy as calling an Uber or swiping on new matches on Tinder.

Why AI Won't Dull Human Creativity

Just because we're making it easy to create authentic, powerful marketing doesn't mean every piece of content you encounter on the internet will be scintillating, original, or meaningful.

That's because AI will follow the same pattern as almost every other technological breakthrough in history: it will raise the opportunity floor for everyone, but won't result in equal outcomes across the board. As the barriers to creating content fall, one resource will get even more valuable than ever: your creativity.

I often think of the parallels between AI's trajectory and the industrialization of food. Before breakthroughs in food production and sanitation in the 20th century, the quality, quantity, and safety of food were wildly variable. You couldn't buy tomatoes in the winter. Produce and meat quality were brutally inconsistent from one supplier to another. Hundreds of thousands of people routinely died from food-borne illnesses.

With innovations in agriculture, packaging, and hygiene, high-quality, safe food eventually became available and affordable for millions of people. At the time, "experts" predicted we'd all soon be sitting in front of our TVs eating the same safe, boring, flavorless microwaved TV dinners.

But as you know, that's not what happened.

Today, the millions of people who eat relatively basic diets are still better off than they would have been a hundred years ago, and worldwide hunger and malnutrition have steadily declined.

But the truly magical part is how much creativity was unlocked when quality, safety, and availability bottlenecks were relegated to the history books. The last 50 years have brought an explosion of culinary entrepreneurship, gastronomic creativity, the home cooking movement, cooking apps, food creators, meal kit startups, farm-to-table restaurants, Michelin star dining, and celebrity chefs. Ultimately, the industrialization of food led to more choice and more creativity, not less.

As AI removes bottlenecks to content production, it'll unlock an ability to scale truly original storytelling that's previously been gatekept only to those with six-figure marketing budgets. The food revolution paved the way for globally famous food tycoons like Julia Child and Wolfgang Puck. I can't wait to see who becomes the first Autopilot superstar.

Your Ideas Are the Critical Ingredient

Our new reality is that a unit of creativity will go so much farther with the technology we've built into Autopilot. For business owners, the repetitive hours you used to spend customizing every week's content to feel just right will become a relic of the past. You'll spend 15 minutes tweaking the first batch. Next week, you might only spend 3 minutes: Autopilot will take the ideas and effort you put into the first round and apply them to everything new it makes. Your time will go so much further.

We'll be able to take one incredible photo of a product you sell and turn it into a hundred polished posts customized for different channels or customer segments. We'll take a voice note you recorded and turn it into a blog post or white paper or even a multichannel campaign. We'll be able to learn from all the emails you hand-wrote in customer service exchanges to create a service agent that responds as you would.

We can do so much more with your time and creativity when your bandwidth is freed up for the things only you can do: think up original ideas, new visions for products or services you'd like to offer, and even entirely new businesses you'd like to start. Your imagination becomes the only fuel Autopilot needs.

Just because AI exists doesn't mean everyone will use it, and those that do will use it in very different ways. Our customers are creative today, but in a few years, I predict we'll all be floored by the range, breadth, and variety of what people make with Autopilot. The people who want to leverage their ideas to create great content are going to be infinitely bigger winners than they can be today. They just have to opt in.

Building for Human + AI Collaboration

That's why we're building Blaze Autopilot differently from any other AI company. Your ideas, inspiration, and feedback are the critical ingredient—not just the AI itself. It's what makes you you that we want to integrate and amplify.

We're not headed for a world dominated by AI slop. I believe we're going somewhere much brighter: a future where your creativity gets an explosive boost, where a small investment of your time and ideas creates outsized returns, where being uniquely you becomes more valuable, not less.

Ready to hit the afterburner on making great marketing? We're welcoming more Blaze Autopilot beta testers every day. Join the beta waitlist here.