I'm so excited to share with you what we've been working on at Blaze for the last nine months.

Next week, we're rolling out Blaze Autopilot to a select few customers for beta testing. It's the world's first agentic marketer: a fully autonomous growth engine for your business.

It's the simplest idea in the world, but bringing it to life has been anything but. We've packed in lessons from millions of pieces of user feedback, added new integrations and analytics learning loops to deliver repeatable growth, and incorporated the latest models to create dazzling content. The sum of it all is an absolutely magical experience.

I knew that we would eventually need to build an agentic version of Blaze within a few weeks of our first launch. The signal was crystal clear, even in our earliest customer feedback sessions. People loved Blaze, but the ones who needed it most were too busy to squeeze out its full potential. They wanted a marketing autopilot, not a copilot that still asked for a lot of input to deliver impact. And while Blaze helped them create and post content, sometimes, they didn't know where to start. They wanted Blaze to tell them where, what, and how often to post, too.

So Blaze Autopilot was born. We envisioned that it would start by proposing a personalized marketing strategy, then execute it on autopilot to deliver what all marketing seeks to: growth. We built a beautifully simple experience that asks only who you are, who your customers are, what makes you unique, and how fast you want to grow. Then, it gets to work creating and publishing content your customers will love on the platforms where they spend time. It analyzes what works to make sure your strategy is constantly improving. It's a true set-it-and-forget-it growth engine.

I believe this is Blaze's iPhone moment. Our market is every single person or business that wants to grow online. It really is that big. And we've just eliminated the last big roadblock keeping anyone—and I mean anyone—from turning dreams and ideas into dollars. Here's how it all started.

Why We Decided to Build Autopilot

Almost all our customer feedback boils down to a request for simplicity:

• "There's so much there, I wish I had more time to use it"

• "It's too complicated to edit posts for all my accounts"

• "I use Blaze for my blog, but I don't know what to put on Instagram"

Blaze makes creating and posting content 100X easier than before, but you still need to write or design posts, and edit and schedule them yourself. And what if you don't even know where to start at all?

As much as we've tried to simplify it, we had to build Blaze 1.0's frontend to serve the infinite ways users need to create, edit, and post different kinds of content. Even as we've sanded down the sharpest edges, there's only so much friction you can remove from a copilot product that needs constant engagement to work. That ever-lingering friction is why I believe Blaze 1.0 has a natural adoption ceiling.

To break that ceiling, we had to build a version of Blaze that could abstract the complexity of creating and editing all kinds of content to the backend. It would have to require zero intervention—no editing or prompts—to deliver growth.

A few months into launching Blaze, we discovered something else that surprised me: our most-used wizard wasn't for creating content—it was for brainstorming. That told me that our customers' biggest unsolved problem was strategy.

Learning this showed me what Blaze Autopilot had to feel like. Our customers want what the world's best marketing agencies offer: efficient, personal onboarding, a tailored strategy, quality content going out constantly with minimal intervention, and ongoing learning and improvement. Most of all, they want results: more revenue, new customers, more followers.

How It Actually Works

Once it's up and running, Blaze Autopilot is completely set-it-and-forget-it.

To ensure it can deliver a strategy and content that's truly yours, it starts by analyzing your website and other context to create a "brand plan." It includes your ideal customer personas, the problems you solve for them, and your competitive differentiation. Then, it recommends channels to focus on, how often to post, and a content strategy to hit your growth goals.

You get your bespoke growth marketing strategy in your first three minutes in Autopilot. Most marketing agencies charge $5-10K for this and take weeks to deliver.

Then Autopilot takes over. It generates content for you, automatically posts it everywhere, tracks performance, and learns what works. Every week, you get an email showing your growth progress and previewing the next week's content, improved with last week's learnings.

You can review and edit anything if you want, but if you don't, Autopilot works anyway—generating, posting, and improving day after day while you focus on running your business.

Under The Hood

For Blaze Autopilot to live up to its zero-effort promise, you need to trust that the content going out won't sound like AI slop or worse. And of course, it has to work: you'll want to see web traffic or followers or impressions tick up week after week.

Since Blaze already does a great job creating authentic content that sounds like you with our Brand Voice feature, we focused our engineering team on the second question: how to constantly improve our content's performance at converting leads, attracting followers, and engaging your customers.

Autopilot promises business growth—not just content that looks or sounds "good." That meant we had to build in a way to learn continuously what performs well, and incorporate those lessons to make every week's output better.

So we built the infrastructure to pull engagement, impressions, follower growth, and conversion analytics from platforms like Meta and Wordpress, and conversion and traffic metrics from Google Analytics back into Blaze to measure effectiveness, output by output.

Because Blaze content is fully schematized in our visual editor, we can even correlate down to individual design choices what actually performs. How many words in a caption? Light or dark photos? Should the photo be top-left or top-right? I'm amazed at the granularity with which we can attribute which elements of a piece of content make the difference.

This full learning loop—starting with quality content that sounds like you and improving weekly based on data—is totally unique to Blaze Autopilot. It's been a tremendous technical challenge to build, and the best part is that it's entirely invisible. From your perspective, it just works.

Why We'll Win

We didn't build Blaze Autopilot from scratch. We built it on top of five years of infrastructure that perfectly positions us to be the world’s best agentic marketer, not just the first.

We've learned from user feedback on more than 50 million pieces of content what the quality baseline is. We have a powerful visual editor that lets us correlate design choices with performance outcomes. We have the publishing and analytics integrations we need to feed our learning loop. Most importantly, we've already earned our customers' trust to post on their behalf.

All this puts us in a strong position from the starting blocks. But the real magic takes shape when the lessons we learn from customer content performance start to compound. Because we analyze performance not just for your business, but for hundreds of thousands of businesses around the world, insights cross-pollinate to every Blaze user.

So if you run a coffee shop in Topeka, we can use what we know works for other coffee shops, other businesses in Kansas, or other businesses with a similar follower count to help you grow.

This learning flywheel compounds for our entire business. The sooner we launch Blaze Autopilot, the faster we start to learn what works, the better our outputs get, the more growth our customers see, and the more they'll stick with us and tell their friends.

What's Next

So there's no time to waste: our first Blaze Autopilot beta cohort kicks off next week. These customers will finally get to experience what it feels like to have a world-class marketer working for them around the clock for pennies on the dollar.

Internally, we're shifting our success metrics to reflect what Blaze Autopilot promises. With Blaze 1.0, we promised great content in half the time, so we worked relentlessly to improve how users felt about content quality and the product's ease of use. Now, we're measuring success purely by outcomes: more impressions, more followers, more website traffic, more leads, and more revenue for our customers.

All the complexity that used to create frontend friction and determine whether a user would stick with Blaze—navigation, wizard design, feature discovery—is now less relevant. All that matters is whether or not you see results.

That's why we're personally onboarding every customer into Blaze Autopilot. We want to make sure we have all the context we need to create incredible, authentic content on Day 1 and keep the momentum up every day after that. And all summer, we'll be beefing up our backend with more integrations like publishing to paid ad platforms, the latest models to support native AI video generation, and even better learning infrastructure.

I can't wait to see what our customers do with Autopilot. Every day, I talk to Blaze users with the kind of remarkable drive, creativity, and grit that reminds me of my parents and their small business. Blaze Autopilot is their key to a new kind of predictability, growth, and opportunity.

And that's just the beginning. I'd bet that in the next five years, someone will use Blaze Autopilot to build a hundred-million-dollar company with a zero-person marketing team. Finally, the sky truly is the limit for anyone with a great idea and the willingness to execute.

In the coming weeks, I'll share deeper dives into the technology behind Blaze Autopilot, stories from our beta rollout, and other behind-the-scenes implementation details. This is just the beginning.

Want to try Blaze Autopilot? We're accepting a limited number of beta customers. Reply to this email and I'll add your info to the beta waitlist.